Friday, 15 January 2010

Offline to Online

If you own a website or blog then you are well aware that you have to promote them both on and off-line. It is crucial that both of these factors in order to run a successful e-commerce business. If you take a look at any of the large Internet marketers or retailers and you will see that they are doing both forms of promotion on a substantial basis.

Just look at eBay for example. This is the largest auction marketplace on the Internet today and millions upon millions of dollars are spent every single week. This website continues to grow not only because of its online success but because of its off-line marketing efforts.

What kind of off line marketing or promotion into your online business?
Have you ever thought about running a newspaper or magazine advertisement on both a local and national scale? I have heard of several marketers doing this with basic affiliate promotions and doing incredibly well.
It is a good idea for your off-line advertising to lead to a lead capture page. With the good conversion rate you can gain the names and e-mail addresses of thousands of people, upon which you will be able to tap into your online efforts.

Can you see how this is bringing off-line customers directly into your online business? This is something general public are used to, we are used to checking out websites that we see in advertisement on television or in the newspaper.

Utilise this promotion method to your advantage.

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